What is Geofencing?

Geofencing creates a virtual geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary.

Geofencing allows your business to target specific geographic areas and deliver personalized, location-based content or offers to your target audience. This can help increase appointment calls,  drive online traffic to websites or mobile apps, and ultimately boost sales and conversions.

• Works in real-time
• Uses cell towers to determine location
• Only sends ads to the people who went to that specific location at that specific time

How Geofencing Advertising Works

• A virtual geofence is traced around a location where the advertiser wants to build an audience based on their visit to that particular location during a scheduled timeframe.
• The geofence can be as small as the contours of the building (less than 3 feet).
• When people enter the geofenced location during the set timeframe, they will become part of an audience that can later be targeted following the event.
• As users visit various apps downloaded on their phones (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browse the internet on mobile browsers, they see ads from advertisers.
• Users can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
• We can even reach users who have visited those locations in the past two years through geoframing.

Our Beacon Free geofencing technology allows businesses to target people based on their physical activities. We can build your geofences where your potential customers are, not where you want them to be.

Whether it’s a particular event or a physical building you want geofenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.

Target 1,000 To 1,000,000 Home Addresses With Laser Precise “Addressable Geofencing“

Do you have a list of customers or business addresses? Addressable Geofencing can be used as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts targeting specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated plat line geofencing drawing capabilities.

• Highly Precise – Targeting is based on plat line data from property tax and public land surveying information to maximize the targeted addresses’ precision. Up To 90% Match Rate.
• Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
• Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift foot traffic to the advertiser’s location.
• Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
• More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

Key Geo Fencing Benefits

• You only need the location services for your mobile device turned on. NO OTHER REQUIREMENTS NEEDED
• 90% of individuals typically have location services turned on
• It does not require Physical BEACONS
• Location File Import and Export Capability
• Granular Localization via Custom Shapes & Sizes
• Target location visitors or event attendees for 1 day – 30 days
• Serve ads across the 600,000 App’s we have access to
• Retarget customers who visit or commute through any geo-fenced location

Get started before your competitors do …there is a limit to how many clients we can onboard.

CONTACT US FOR A QUOTE. CALL 866-695-9058 OR USE OUR REQUEST A QUOTE FORM.